Such a simple concept but the rotating globes are so striking and really stand out from the usual Olympic themed windows in London. A clever way to include every competing country as well as the host GB!
Whilst I am usually more of a fan of classic 3D windows with actual fixtures and props, I LOVE the digital window screens at Gilly Hicks. The above photo is of their Westfield, Stratford store. However, the large screens are also used in smaller stores such as Kingston..visually fantastic and a great way to show the strong brand identity.
High ceilings can often cause problems in retail stores, causing the area to look and feel too big and uninviting. H&M have cleverly used statement lighting to fill the large empty space in their Westfield Stratford store. The bold display and extra soft lighting solves the space issue whilst complimenting their subtle boutique/wardrobe store aesthetic (cupboard style wall displays also follow this theme showing concept consistency).
