All in the detail

Every Oasis window display holds a story..a story that continues throughout the store with subtle details complimenting new themes. Even their Summer Sale windows are carefully planned with ice lolly themed visuals, including small 'sale' letters on the mannequins hands..makes a nice change from the usual bold and loud SALE backdrops and decals. Their clever use of branding on props within stores is a perfect example of their consistent attention to detail, ultimately showcasing a much cared for and valued brand identity.

Topshop's very exciting display props..!

These see-through plinths are pure genius..so eye-catching! Topshop have cleverly used them for their mannequin displays that are slightly more hidden by the heavy amount of merchandise on the shop floor. The bright colours of the objects inside the boxes not only catch your eye by injecting bursts of colour into the displays but they also compliment the neon trend for SS12..bravo Topshop bravo!!

Neon + Pastel = lovelovelove!

Love how Topshop have used neon props to show off their pastel pieces. Two colour schemes that have worked surprisingly well together!

SS12...Beachy!

Lots of beach themes for SS12 at the moment!!

Window Paper..

Two very different paper concepts from Diane von Furstenberg and Topshop. I have to admit, even though I like the branded cups, I am not a fan of DVF's window..too cluttered and crowded for the small window space!

Topshop have hit a great nostalgic nerve with their instore displays..the clever use and positioning of the small paper games throws you and your pig-tailed hair straight back into junior school!

Moschino

Moschino have shown how easy it can be to fill a large space with just a few accessories. The over-sized bold props stand out without taking attention away from the actual products on sale..a little bit of genius!

Matthew Williamson's Winter Wonderland!

Matthew Williamson's display in Mayfair practically takes over the store its so big! The extra depth makes it eye-catching and almost theatre-like!