Friday 29 June 2012

All in the detail

Every Oasis window display holds a story..a story that continues throughout the store with subtle details complimenting new themes. Even their Summer Sale windows are carefully planned with ice lolly themed visuals, including small 'sale' letters on the mannequins hands..makes a nice change from the usual bold and loud SALE backdrops and decals. Their clever use of branding on props within stores is a perfect example of their consistent attention to detail, ultimately showcasing a much cared for and valued brand identity.