Saturday 21 July 2012

Statement Lighting in H&M

High ceilings can often cause problems in retail stores, causing the area to look and feel too big and uninviting. H&M have cleverly used statement lighting to fill the large empty space in their Westfield Stratford store. The bold display and extra soft lighting solves the space issue whilst complimenting their subtle boutique/wardrobe store aesthetic (cupboard style wall displays also follow this theme showing concept consistency).

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